Thursday, June 4, 2009


How do we save our media?

African American leaders from Los Angeles convened the 1st Annual Urban New Media Conference at the University of Southern California's Annenberg School For Communication.

Hosted by the 3BAAS Media Group, the leaders examined the current state of black media and best practices on innovations in online communications.  The event was part of the 2009 Beyond Broadcast Symposium which ends on June 6.

“I am deeply committed to using the resources of the Annenberg School for Communication to get African Americans and other people of color into the industry of media because if we do not do that…we will be left behind," said Dean Wilson, Dean of the Annenberg School for Communication.

He told us that Beyond Broadcast hosted 250 people from around the world (30 countries including Ghana, China, Indonesia) regarding media, its impact on democracy and especially diversity, he said.

Kevin Ross, former judge and radio host, moderated the conference.  He began by breaking down Black media's struggles to survive:

Radio One media conglomerate just lost $60 million in the last quarter, he said.

Ebony/Jet has only one photographer (As Salaam Alaikum! Sis Valerie Goodloe).

Jet just closed its L.A. office.  And so on, and so on, and so on.

For some of their answers and to view video from the conference (give them time, but too much isn't necessary-they're on it), check in with

Panelists above:  LA County Supervisor Mark Ridley-Thomas, KJLH Radio General Manager Karen Slade, Christ our Redeemer Pastor Mark Whitlock, Political Consultant and Journalist Jasmyne Cannick, and Actress & Media Personality Rolonda Watts (by Charlene Muhammad)

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